Starbucks
Rewards
Huluween

Along with a small creative team i designed and animated an ad to be played during the Hulu's Halloween service, Huluween.  The challenge was to create something that gave an obvious wink to the seasonality while also reinforcing the Starbucks Rewards brand.

 MY ROLE: CONCEPT, ILLUSTRATION, AND ANIMATION
CREATIVE DIRECTOR: BEN NELSON
ACD: DREW WILSON
WRITER: MEGAN OOST

Through the concepting phase of this project our team came up with many possible taglines– "We see free coffee in your future" was the one that brought to life the textured, mystical inspired visual approach that we landed on. We leveraged elements of oijia, tarot, and crystal balls, to create a mystical illustration style that paired well with the existing elements of the Starbucks Rewards brand.