Starbucks
Holiday 2020

It was more important than ever to bring people joy during the Holiday season of 2020. As a part of the Holiday team for 2020 I worked on concepting the promotional look and feel that touched all aspects of the creative, built out a style guide for the season, and designed the Holiday cups along with fellow designer Taylor Mattson. 

CREATIVE DIRECTOR: JEFF WILKSON
ACD'S: JEFF ASHLEY & FRANCESA MERLINI
DESIGNERS: JAMIE JONES, TAYLOR MATTSON,
KRISPIJN LARRISON, YUMI REID, MEGHAN O'BRIEN
WRITERS: GRACE GABEL & MAGGIE HESS

Our initial moodboard– Conveying Holiday but with an unconventional twist. We wanted to bring in a nostalgic holiday feeling to this season. Soft textured gradients emulate bokeh'd lights through a foggy window or twinkley lights reflecting on an icy street. From there we added a lot of punchy typography and an unconventional holiday palette with some glamorous metallics. More than holiday's past we needed to make customers smile and give everyone an excuse to "Carry the Merry".

This is a moodboard and therefore not all assets are made by our team, but meant to show visual look and feel. 

Holiday cup designs by myself and Taylor Mattson
Photos by Connor Surdi

Holiday Gift Card Social Campaign
Concept and Art Direction

Rollstock design concept by myself & Yumi Reid /
Final packaging design by Yumi Reid and Krispjin Larrison