Tribute Blend

Starbucks Tribute blend is a reoccuring customer and partner favorite that needed a packaging design for the limited time relaunch of the 2022 roast.

MY ROLE: DESIGNER
ACD: CAROLE GUIZETTI
CD: GARY JACOBSON
WRITER: SARA HENRICKSON

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Yukon Blend

Yukon blend redesign was part of full system refresh for the core coffee bags for Starbucks for the first time in 10 years. For Yukon specifically we focused on showcasing our iconic bear from design's past, but leaning into a more abstracted approach. We wanted the new packaging to communicate the roast level immediately through color– so focusing on rich medium brown tones, while also bringing forward some unexpected pinks and yellows to create a warm sunrise feeling, emulating the views you could see while waking up during a camping trip and making your morning coffee.

MY ROLE: DESIGNER
ACD: MARISA CRANE
CD: BEN NELSON
WRITER: MARIA MCNAMARA 

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