Nitro Launch

For the national launch of Nitro Cold Brew across Starbucks stores in the United States, a creative direction was created for a campaign including print, digital, film and in-store activations. Starbucks Nitro Cold Brew is created with slow-steeped signature Cold Brew and infused with nitrogen as it pours from the tap. The process creates microbubbles, giving the coffee a velvety-smooth and cascading texture. I was part of the team that developed the look and feel for the campaign as well as story-boarded and developed concepts for the film advertisements.

CREATIVE DIRECTOR: BEN NELSON
ACD'S: DEREK SHIMIZU + MARISA CRANE
FILM DIRECTOR: ALEX TURVEY
DESIGNERS: MYSELF + VIVIAN CHE
WRITERS: STEF HU + ANDY BRAWNER