ICCB Social

Starbucks Irish Cream Cold Brew is a limited-time, gen-z focused product that makes its appearance every holiday season. To highlight the product, both visually and in storytelling, we created a socially-native stylized shoot. With trend forward graphic elements, in tandem with nostaligc product styling, this campaign drove beverage sales, fostered conversation around the drink, and saw over one million organic social interactions. These assets were leveraged on all Starbucks social media platforms, organic and paid. 

CREATIVE DIRECTOR: BEN NELSON
ACD: BRIDGET MEREDITH
PHOTOGRAPHER: TALIA GREEN
DESIGNERS: JAMIE JONES, TEAL CHINN
WRITER: MARIAH MCNAMARA